You often see shops advertising a “bare bones” brake job price just to get customers in the door. Barker Muffler and Brake of Portland, OR has a better idea, tell the customer truth about why they will never attempt to do a cheap “pad slap” brake job.
The most powerful marketing tool is not gimmicks or a “get you in the door” price, it is the truth. Honest conversation that focuses in on the customers real needs far outweighs the need for a bargain.
Barker lists the five reasons why they can’t and wont do cheap brake jobs:
I was once given press fleet vehicles to review for a magazine I wrote for. I was young and stupid, but most of all I feared if I wrote something too negative I would be taken off the list. I was getting a free car for the week that was worth more than what I made in a year. But, there are some journalist who go out on a limb and complain.
This is what Cars.com’s Aaron Bragman wrote about the Carbon Ceramic brakes on the Cayenne he was reviewing. This brake package has the fancy yellow calipers and is a more than $8,000 option. Bragman questions the logic of offering these as an option on luxury vehicles that may never see the race track.
I would hate to explain to a wealthy owner that ticking all the option boxes on a vehicle caused him to make for “less” of a vehicle that did not meet his expectation. But it seems that more and more six-figure cars and SUVs are offering this as an upgrade like Jaguar, Maserati and Chevy.
User FixStuff on YouTube made a great video to explain how not lining up the tabs on the brake pad backing plates to the rear caliper piston can lead to an odd brake wear pattern. On some vehicles the pad and piston can come into alignment after the vehicle is driven or the parking brake is actuated multiple times. But the majority of the time, the pad remains cocked in the bracket.
Reviewing a brake pad can be difficult. But, there are some visual clues when you take it out of the box to tell if a brake pad is junk or the best value for the money.
Our expert has more the 25 years of experience servicing brakes, writing about brakes and has spoken at the SAE Brake Colloquium on aftermarket brakes. He is an ASE Certified Undercar Technician. He has visited brake manufacturing facilities around the world to find what makes the best brake pad.
What to expect from the reviews? These reviews will focus on what is in the box and what technologies are incorporated into the pad. The reviewer will focus on the backing plate, hardware, edge code, friction shape and what is in the box to make the job easier.
Here is an example using a “salesman sample” from NUCAP to give you an idea of what a review will look like:
BTW, there is no such thing as a clear brake pad.
What line do you want reviewed? Leave your comment below